we VR live-streamed the mtv ema app
The world’s first VR live stream of a global music awards show.
4 years in a row
The MTV EMA app implements the matvision player SDK that allows multi-angle 360 video from multiple cameras live-streamed concurrently from the show floor.
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MTV EMA VR live-stream
We had cameras on the red carpet and on the stage, capturing all the action in 360° to give our viewers the experience of actually being there.
From standing alongside Ed Sheeran on the red carpet to having Pharrell Williams dance in front of their noses during the show, we gave access which was previously unimaginable to a fan. With a director controlled vision mix, the viewer missed nothing.
“The MTV EMAs are one of the biggest nights of the year for us globally, so it makes sense to immerse viewers in this event live via virtual reality. As the first global music award show to broadcast the full event live in VR, we’re giving young people around the world a front row seat to the incredible music, artists and unexpected moments that make this show epic.”
– BOB BAKISH – CEO, VIACOM
